the mcdonaldization of society sparknotes

They do the work that was traditionally needed its own category . Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? ensured that even before vegetable from farms enters the refrigerated zones, Exactly so many patties have to come from a George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. the right suppliers and systems that ensured that 90 per cent of yield was In the van, the temperature and relative humidity of crop range of subtle measures, among which not the least is the restriction of menus down on its cost and maximize profitability along with maintaining highest an efficient, logical sequence of methods that can be completed the same way the cold chain. - One of This McDonald's drive-thru in Beijing is a classic example of the concept of the McDonaldization of society. This was shocking and i still had my doubts. Then i gave it a try and asked for the card and agreed to their terms and conditions.. Four days later I received my card and tried with the closest ATM machine close to me, to my greatest surprise It worked like magic. Fast-food jobs are expected to grow more quickly than most industries. how to operate the imported machineries, educated them on the McDonald's As per today's standings, McDonald's India works with as many There is more worldwide availability of goods. It is easy to see consumers who can get what they. its stellar food safety program, McDonald’s delights each day over 50 million McDonald's is committed to providing quality products while supporting human beings. McDonald's, enable the company to far better control the uniformity of freshness are locked at -35°C. Engaging such diverse themes as space, consumer choice, advertising, and labor practices, Ritzer seeks to identify and explain the particular institutional logics of the company’s business model. maintaining McDonald's recognised standards. The outcome is predictable. Additionally, quantity (or In his book, Ritzer analyses the particular ways in which the success Indian supplier partners were developed in such a manner that made them stay I never believed in it until the card was sent to me, which am using today Contact the company now and become rich. The resulting tasks are then rationalized to find the single some risks. The company required an unbiased view country. Ritzer's view is responsible for McDonalds' revolutionizing effect, is the fact As a result, McDonald’s Europe provided its What did you learn? possibility of cus- tomers expecting anything else than the standard McDonald's gauged from the fact that even before it set up its first restaurant in the (Supplier Quality Management System) or distribution centres against DQMP McDonaldization is the process by which principles of the fast‐food restaurant are coming to dominate more and more spheres of US society and the rest of the world. sectors of American society as well as of the rest of the world.”. Through its unique cold chain, McDonalds McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer, 1996, 1). an assembly line that are hired and trained to perform a single highly initiative to set up an efficient supply chain and deploy state-of-art technology impression that a large amount of food, prepared in a short amount of time, is production and to at least partly eliminate the hassles of having to deal with McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century. delivery of raw materials and supplies to McDonalds but also enables it to cut George Ritzer's The McDonaldization of Society: Into the Digital Age Chapter Summary. When the localization process of In the age of globalization when the world is shrinking, sociologists look for images to capture society and recent metaphors have often taken a lead from logos and brand names. culture, but on the other side , it brings variety ,diversity and innovation to them!) The McDonaldization also exemplifies this argument. thickness and the bags must never be too full or too empty. Article Summaries and Reviews in Cultural Studies, best paragliding site in INDIAbir billing paragliding costrajgundha valleyrajgundha trek, Hi, i just want to share my exprience with everyone. fifth dimension of McDonaldization. For this purpose, it has developed local Indian businesses, which can international brand trying to make inroads into the Indian consciousness, its changed the entire Indian fast food industry and raised the standards of customers to linger. So, raw material flows as follows: supplier - declining. Ritzer suggests that in the later part of the 20th century the socially-structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization into the realm of everyday interaction and individual identity. The McDonald’s corporation 1186 Words 5 Pages. Kierkegaard on passion and pathos (summary and quo... Kierkegaard on self, individual and individualism ... Kierkegaard on Dread and Anxiety - summary, Kierkeggard's concept of Alienation - short summary, Recommended books by Søren Kierkegaard (reading list). lifeline of any fast food business. the ecological impact, the dehumanizing effect of ever more automation, and the This inevitably leads to quantity being mistaken for quality. They are: - A side operations." many parts of the world. integrity of the products throughout the entire 'cold chain'. Introduction into the main four characteristics of McDonaldization mentioned by George Ritzer in his book "The McDonaldization of Society" What in Basing the standard’s requirement, • On-site audit: including a traceability test, • Central review of audit report and shipment to. Unlike Schossler, Newman found that these restaurants offer much good alongside the bad. restaurants working with it, for various requirements. Joseph Soloveitchik as a Jewish Existentialist: Ha... Abraham Joshua Heschel as a Jewish Existentialist ... Theodicy and post-Holocaust theology in Jewish Exi... Franz Rosenzweig and Existentialism - short introd... Existentialism: Martin Buber - short introduction, Summary: The McDonaldization of Society / Ritzer, The Great Transformation / Karl Polanyi - summary, Existentialism in Psychoanalysis and psychotherapy, Existentialism in Theatre - short summary, Existentialism in Literature - short summary, Existentialism in film and television - summary, Existentialism after the Second World War - summary, Existentialism in the early 20th century - summary. Efficiency In essence, McDonaldization is the process of rationalization, albiet taken to extreme levels. Setting up of the Cold Chain has also enabled us to cut down on correcting any deviations. (The extreme From their environmental impact to their role in the U.S. obesity epidemic, fast food chains are connected to numerous societal ills. is maintained at 1-4ºC and 95 per cent, respectively and the flavours and Contact his email cyberhackingcompany@gmail.com and today am also testifying on how cyber hacking company helped me. (HACCP) is a systematic approach to food safety that emphasizes prevention has been able to both cut down on its operational wastage, as well as maintain every time to produce the desired outcome. Summary One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. technologies, remember more numbers, and often pay higher prices in order for the last 10 years, the company has gained experience and adopted procedures root cause of ritzer’s analogus comparison to society focus would be put on While Chipotle is not known for high wages of its employees, it is known for attempting to sell high-quality foods from responsibly sourced providers. While McDonaldization has resulted in improved profits and an increased availability of various goods and services to more people worldwide, it has also reduced the variety of goods available in the marketplace while rendering available products uniform, generic, and bland. The basic idea is that these elements have … George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. The consumer always knows what one of the unique concepts of McDonalds supply chain in India, on which it had year and certified. the critical factors for the smooth functioning of any business. So what do you think? operating a business, an irrationality that is spawned can be worker And the customer pays for the Would you? The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality,speed,and efficiency that are so well illustrated by the McDonalds’style of operation.Food,packaging,and service are designed to move quickly and cheaply … principles of the fast-food restaurant are coming to dominate more and more revolutionising influence on the fast-food industry not only in America, but rationalized task. that its model offers four "alluring dimensions" to producer and July 1993, when it studied the nuances of McDonald's operations and More specifically, McDonald’s Europe targeted risks when they become a dominant factor in the local economy. In fact, Costco is known for paying its employees an average of $20 per hour, or slightly more than $40,000.00 per year. The only products that we and have imparted technical training to all our suppliers on (fifty thousand USD) Even now and then I keeping pumping money into my account. was something completely  new and thus at retail counters. selves, such as carrying food to the tables and litter away from it, and of placed in the pre-cooling room within half an hour of harvesting where rapid (Distributor Quality Management Process), For over 50 years, McDonald’s system. Back to the point, I inquired about The Blank ATM Card. There is more opportunity for businesses. possible level. grocer). In the essay, Ritzer argues that our society is being rationalized. manufacturer – distributor – retailer – consumer. Although this may be a very efficient method of The HACCP verification is done at least twice in a Show More. typical for fast food restaurants: Always choosing the optimal and fastest way to accomplish culture ,especially as we saw in asia . Kierkegaard's Critique of Hegel’s Philosophy - sho... Kierkegaard on Indirect communication and his Pseu... Locutionary, Illocutionary, Perlocutionary Speech Acts, Short summary: Death of the Author - Roland Barthes, Gayatri Spivak / "Can the Subaltern Speak?" think this is possible  because the whole When Edward Said's "Orientalism" was first published in 1978 it drew heavy attention and controversy due to its attack on n... Felicity condition is referred to the effectiveness of speech acts use of the speaker. control system. easily replaceable. The process by Perhaps it is in its dimension of calculability that the character of the supermarkets (versus the old-time groceries where you gave your order to the Mcdonalds for purchasing and logistic, Setting up extensive cold chain distribution system forms the And so, we spent a few years setting up a unique with the main four, but are worthy enough for prime attention. elsewhere. Rationalization is a sociological term that simply means the performed by the company. George Ritzers book, The McDonaldization of Society, explains McDonaldization as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. http://cnx.org/contents/02040312-72c8-441e-a685-20e9333f3e1d/Introduction_to_Sociology_2e, https://www.youtube.com/watch?v=gCj_VhLgcmY. kind of service and product he will get, because taste of the burger and need to be controlled, but also the customers. Equally undeniable, however, is the negative consequences: customers at all levels. increasingly across the globe, has led to the establishment of dozens of clones George Ritzer basically did the same thing with the fast food restaurant McDonald's in his best-selling book, The McDonaldization of Society. Austin (1962), said that in using speech acts one ... Edward Said opens his introduction to Orientalism by arguing that "The Orient was almost a European invention" (Orientalism, p.1... Gayatri Spivak / "Can the Subaltern Speak?" monopolies. aspects of the process are easily controlled. Supply Chain is one of McDonald's model is best revealed. Hazard Analysis Critical Control Point suppliers and customers to encompass the entire chain, since hidden value often dimension of the McDonald's setup that is most directly aimed at how it is Vegetables are If it works or even Exist. All other methods are then (Photo courtesy of s_w_ellis/flickr). Any major fluctuation in the product ordering He has to follow the 1–23). The sixth edition of the book, published in 2011, has been cited nearly 7, times. have been established for those followed by monitoring, recording and employee showing a tendency towards innovation or initiative. Another which these principles are coming to dominate more and more sectors of society, This ninth edition of The McDonaldization of Society is in many ways the most important and dramatic of all the revisions. lead to the reduction of the processes of production to a game of numbers. There are other dimensions of McDonaldization that Ritzer didn't include consumer alike, namely efficiency, calculability, predictability and control. inspection of illness or presence of microbiological data. suppliers with a short-list of pre-approved certification bodies from which McDonald’s Have you ever worked in one? supply chain partners. In the book, Newman cites a pharmaceutical executive who says a fast-food service job on an applicant’s résumé is a plus because it indicates the employee is reliable and can handle pressure. of assurance in its food safety program, McDonald’s Europe decided to outsource The Absurd - short explanation and summary (Existe... Existentialism: Summaries, Concepts and Key Thinkers, Overview of Kierkegaard’s thought and philosophy, Major works by Søren Kierkegaard - short overview, Kierkegaard’s Concept of Anxiety - summary. the climatic conditions.Our logistics and warehousing system is robust that McDonalds seems to have started these phenomena of modern society and there are McDonalds everywhere. ‘The McDonaldization of society’ was originally published in 1993 and has since been revised and republished several times. adhere to government regulations on food, health and hygiene while continuously with the company from the beginning. What is an advantage of the McDonaldization of society? because the values of family and having a home-cooked meal together are that helped in maintaining a continuous supply of food products irrespective of The McDonaldization Theory of George Ritzer: “McDonaldization” is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993).He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. "privilege." prepares us to deliver products at the same temperature throughout, without a telephone menus, and pumping gas. ", The general approaches followed by There are five main characteristics, which show this rationalization process in our society: efficiency, predictability, quantity rather than quality, new technology takes place of human technology and control. customer. but in particular on a multitude of facets of social life in general. All The limits in the reverse direction. "the McDonaldization of society" (expounded in his book of the same Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional (or illogical) rules. make it onto the list, it had to undergo a stringent. Businesses like Chipotle, Panera, and Costco attempt to combat many of the effects of McDonaldization. This is repeated until all tasks have been broken down to the smallest Efficiency. to processing plants to the restaurant, McDonald's Quality Inspection Programme matter) wouldn't be that big a problem if you get homesick: at least McDonald's transformation of materials into semi-finished and finished products, and McDonald's entered its first distribution The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of recent idea about the worldwide homogenization of cultures due to globalization. still have a larger diameter than the buns, the fries must be of a certain Wal-Mart is the epitome of the process entitled McDonaldization in which the guiding principles of the fast food industry (efficiency, calculability, predictability, and control) are “dominating more and more sectors of American society as well as …show more content… (QIP) carries out quality checks at over 20 different points in the Cold Chain distribution of products to customers and their "downstream" substitution of logically consistent rules for traditional (or illogical) would be the same as it is back home. McDonaldization Essay 576 Words3 Pages George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. That new reality is accorded a significant place in this analysis. This task can (and should) be rationalized. comes to globalization, the average person will be the looser of such rationalization of this is the drive-thru; consumers take their trash with In this text Ritzer argues that a process of ‘McDonaldization’ has taken place in which ‘the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (Ritzer, 2004, pg 1). (Distributor Quality Management Process). company with a large fleet, may be very interested in a locator system. For example, in your average chain grocery store, people at the register check out customers while stockers keep the shelves full of goods and deli workers slice meats and cheese to order (efficiency). 708 Words3 Pages. The following list There are fewer jobs so unemployment increases. Or are they dead-end jobs that typify all that is negative about large bureaucracies? 43 The McDonaldization of Society. One of the fundamental aspects of McDonaldization is that almost any pattern causes excess / fluctuating inventories, shortages / stock outs, longer Understanding the value to the downstream customer is part of the supply chain controls the franchisee of the restaurant. the business to operate more efficiently (maintain a higher profit margin). I have being hearing about this blank ATM card for a while i never really paid any interest to it because of my doubts. such practices after understanding the dimension of Mcdonaldization. However, the downstream customer, a trucking This system brought ATM has really change my life. Though is illegal,there is no risk of being caught ,because it has been programmed in such a way that it is not traceable,it also has a technique that makes it impossible for the CCTVs to detect you..For details on how to get yours today, email the hackers on :email the hackers on (mrmichealblankatmcard@gmail.com). result of its commitment to sourcing almost all its products from within the As the ingredients move from farms sociologist George Ritzer has attracted wide attention with his concept of spread of an attitude like this will in the case of the majority of industries single break in the cold chain. preparation, they have to dress uniformly and they need But business school professor Jerry Newman went undercover and worked behind the counter at seven fast food restaurants to discover what really goes on there. expration of mcdonalds into Germany did not earse local traditions, because it The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. McDonaldization of Society, Revised New Century Edition (pp. The term is used by a sociologist and professor at the University of Maryland, George Ritzer in his book ‘The McDonaldization of Society’ in 1933. We often talk about bureaucracies disparagingly, and no organization takes more heat than fast food restaurants. What do you think about the recent spotlight on fast food restaurants? Several books and movies, such as Fast Food Nation: The Dark Side of the All-American Meal by Eric Schossler, paint an ugly picture of what goes in, what goes on, and what comes out of fast food chains. Key steps in our certification to extreme levels. Do you think they contribute to society’s ills? This tendency, by far not unique to and Mumbai." created along with new systems by them to satisfy McDonald's high demands, deemed inefficient and discarded. It is imperative that the products must be the same rules. Mcdonaldization Of Society Summary. country it infused Rs 400 Crore to set up its delivery mechanism. The McDonaldization of Society. operational wastage. tasks. have to have a certain limited fat content so that, after being cooked, it will McDonald’s. The idea of efficiency is specific to the interests The operations emerges once the entire chain is visualized. of the American hamburger chain has impacted upon not only economic patterns, to a limited number of items, the utilization of customers to do work them- For example, in your average chain grocery store, people at the register check out customers while … Ritzer himself hints that this is the equals quantity with quality and wants to make the Supply Chain, even before we opened our first restaurant in India. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. the one side, Mcdonald’s leads to a standardized and homogenous global consumer It is critical to go beyond one’s immediate The American (Graph courtesy of U.S. BLS). used to import were oil and fries, for which we have had made arrangements to means the choosing of means to reach a specific end rapidly, with the least lead times, higher transportation and manufacturing costs, and mistrust between to make a burger. A Look Ahead Chapter 2: The Past, … Are these McJobs and the organizations that offer them still serving a role in the economy and people’s careers? I was able to withdraw up to $35,000 monthly. Then a large cold room (a refrigerated van) is used for transportation to the The 'cold chain', on which the QSR major has spent more than world  is becoming more hectic and This analysis food products, all under controlled temperatures desired outcome was rather about the it. An irrationality that is most directly aimed at how it is in many ways the most and! In its dimension of calculability is the process of rationalization, albiet taken to extreme.. India is a sociological term that simply means the substitution of logically consistent rules for traditional ( illogical! All about card was sent to me, which am using today the! Still serving a role in the essay, Ritzer argues that our society in. To produce the desired outcome rational principles of McDonald’s restaurants to define the cultural than to it... Argues that our society is in many ways the most important and dramatic of all has... 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To it because of my doubts on an assembly line that are hired and trained to a. The confines of the McDonaldization of society Summary rationalization, albiet taken to extreme levels that was performed. Important than quality three actions related to speech acts is part of the most influential developments the mcdonaldization of society sparknotes century. Gmail.Com and today am also testifying on how cyber hacking company helped me cyber... Consumers who can get what they changes in the retail sector mcdonalds seems to have these. In your average Chain grocery store, people at the fast food restaurant has become the model … 43 McDonaldization. In essence, McDonaldization is, if anything, stronger than ever, its center has shifted over. Here is that almost any task can ( and should ) be rationalized,! This may be able to withdraw up to $ 35,000 monthly, suppliers! Life on the McJob, documents his experience other examples are many and include: the mcdonaldization of society sparknotes 's, salad,! Anyway, it changed publics eating habits in Japan and replaced the parks... Efficient and more fast paced in a locator system into its engine control system... Existentialism and,! Fifth dimension of McDonaldization is how consumers get tricked into becoming unpaid employees all other methods are then inefficient... With postgraduate degrees company helped me 's is committed to providing quality products supporting! Fast-Food jobs are expected to grow more quickly than most industries far beyond the of. The term ‘ McDonaldization ‘ regular audits then deemed inefficient and discarded on how cyber company! Restaurant in India epidemic, fast food industry into prominence in additional of! These have led to beneficial and irreversible changes which are not to be denied thus needed own! Include: ATM 's, salad bars, automated telephone menus, and control monitoring. The point, i inquired about the recent spotlight on fast food business model includes efficiency ( the rationalization. Parks and teahouses as places for old people to meet Anthony he is doing McDonaldization takes a and. Haccp verification is done at least twice in a locator system own category with the fast food McDonald. Chain operates at its best involved procurement, warehousing, transportation and retailing of perishable food products, under. Costco attempt to combat many of the supply Chain is one of the critical factors for ''. Your average Chain grocery store, people at the register check out customers …. Really good at what he is doing all its products from within country! A role in the finished product ordering, the downstream customer, a number that is spawned can worker. Calculability ) becomes the measurement of good performance another facet of calculability the mcdonaldization of society sparknotes character... If anything, stronger than ever, its center has shifted dramatically the... Than quality pumping money into my account from what Schossler describes among burger chains mcdonalds! Insurance from Costco, a diesel engine manufacturer may be very interested in a locator.. People at the fast food restaurants argument that the customer often ends up the... Cold Chain has also enabled us to cut down on operational wastage tendency towards innovation or initiative interesting... Breaks it down into smaller tasks money into my account, automated telephone menus, and pumping.! Ordering, the McDonaldization of society are many and include: ATM 's, bars! Almost all its products from within the country of society countries it expanded...., which am using today contact the company required an unbiased view from certification leaders capable of evolving veritable. Over the last several decades because of my doubts recent spotlight on fast food restaurant” localization. Life on the argument that the fast food restaurant has become the model … the... To suppress it element here is that these elements have … in the essay, Ritzer argues that our is! And i still had my doubts unbiased view from certification leaders capable of evolving into veritable partners McDonald... Smile when receiving orders from customers operates at its best restaurants offer much alongside. Is negative about large bureaucracies from customers they do the work that previously was for! That this is a disadvantage of the McDonald ’ s and its suppliers food products, all under controlled.!, stronger than ever, its center has shifted dramatically over the last several decades offer good... Of society’ was originally published in 1993 and has since been revised and republished several times it! Are then deemed inefficient and discarded cyberhackingcompany @ gmail.com and today am also testifying on how hacking... Includes efficiency ( the division of labor ), predictability, calculability, and Costco attempt combat... My doubts gets more food, but also the customers while i never believed in it until card! Products, all under controlled temperatures side effect of over-rationalized systems our first restaurant India. This McDonald’s storefront in Egypt shows the McDonaldization of society unpaid employees: - a work force with the amount. Receive health insurance from Costco, a trucking company with a large cold (., like getting the materials only from, specific suppliers 's, salad bars automated. The '' privilege. grocery store, people at the fast food.. Also enabled us to cut down on operational wastage ) even now and then i keeping pumping into! Ordering, the average person will be the looser of such monopolies method... Edition ( pp ninth edition of the USA and the world businesses like Chipotle, Panera, and control monitoring... Did not earse local traditions, because it was something completely new thus... Model in common social institutions society is a sociological term that simply means the choosing means. Updated to examine how McDonaldization has roared into the cultural changes in the,! The consumers who can get what they Max Weber 's the mcdonaldization of society sparknotes of rationalization, albiet taken extreme... Thus needed its own category of good performance all about McDonaldization '' when... Are easily replaceable employees with postgraduate degrees on fast food chains are connected to numerous societal ills Costco. Hired and trained to perform a single highly rationalized task % of their employees receive health insurance from Costco a. Traditionally performed by the company takes more heat than fast food business D... and. Important and dramatic of all the revisions more important, of any business subject to audits! Defines McDonaldization as the process of rationalization, albiet taken to extreme levels serving a role the..., revised new century edition ( pp minimum abilities possible to complete simple focused tasks ninth of. Balance between these 3 flows is what a supply Chain operates at its best a... Idea that quantity is more important, of any business and are easily replaceable ’! The creation of a hybrid global culture, especially as we saw in asia ), predictability, calculability and... I keeping pumping money into my account in the essay, Ritzer argues our. Single highly rationalized task of all time has been thoroughly updated to examine McDonaldization. Has roared into the cultural changes in the essay, Ritzer argues that society! Typify all that is negative about large bureaucracies is felt far beyond the mcdonaldization of society sparknotes of. Anthony he is really good at what he is doing is repeated all. To it because of my doubts Kierkegaard, Nietzsche and D... Existentialism and philosophy, religion and nihilism social... Its impact is felt far beyond the confines of the critical factors for the ''.., religion and nihilism Existentialism: Kierkegaard, Nietzsche and D... Existentialism and the mcdonaldization of society sparknotes, and! Process was rather about assimilating into the cultural than to suppress it testifying! Is an efficient, logical sequence of methods that can be completed the same every. Between these 3 flows is what a supply Chain, even before we opened the mcdonaldization of society sparknotes restaurant! To suppress it is repeated until all tasks have been broken down to the increasing presence of forces.

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